The consumer market can be pretty lucrative. The enterprise market can be particularly lucrative too, but the educational market is one that is still largely untapped by the rising popularity of tablets. Well,Kno wants to change that and they’re doing it with some big bucks from Intel.
It sounds like Intel Capital, the investment arm of the chip company, is set to point $30 million towards the development of the Kno digital textbook. Yes, it’s very educationally based, so it’s not completely fair to call it “just” a tablet. This money will really help the relatively young startup, but just like Dragon’s Den (or Shark Tank), the investment also means that Kno taps into Intel’s network and expertise.
Use those hardware partners, speed up the development, and get the Kno into classrooms. I wouldn’t be surprised if more than a few Intel doodahs end up in the final product too, just so one hand can pay the other.
It’s not like Intel and Kno are the only ones tapping into education either. Some school in Auburn, Maine has just decided to buy 285 iPad 2s for every kindergarten student and teacher. The idea is that the kids can learn better from them than they can from a traditional PC. The Kno might not be targeting quite that young, but it’s clear that the competition for school-focused tablets is heating up.
